B.B.A./BBA /Batch 2022-25 / Semester VI/ Specialization Core Courses : Marketing / Elementary Retail Marketing

Fundamentals of B2B marketing

Catalogue Code: T2466
Course Type: Generic Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 45
Internal Marks: 30
External Marks : 45
Total Marks: 75
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 213210604

Elementary Retail Marketing

Catalogue Code: T2719
Course Type: Generic Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 45
Internal Marks: 30
External Marks : 45
Total Marks: 75
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 213210603