B.B.A./Batch 2022-25/Semester III / Specialization Core Courses : Marketing / Consumer Behaviour and
Insights

Fundamentals of Rural Marketing

Catalogue Code: T2468
Course Type: Specialization Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 45
Internal Marks: 30
External Marks : 45
Total Marks: 75
Experiential Learning: Yes
Primary Orientation of the Course: Other
Course Code: 213210309

Consumer Behaviour and Insights

Catalogue Code: T2119
Course Type: Specialization Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 45
Internal Marks: 30
External Marks : 45
Total Marks: 75
Experiential Learning: Yes
Primary Orientation of the Course: Other
Course Code: 213210308