B.B.A./BBA /Batch 2025-29 / Semester II/ Specialization Core Courses : Marketing /Fundamentals of B2B Marketing
    Catalogue Code: TM2132
    Course Type: Generic Core Course
    Total Credit: 5
    Credits (Theory): 2
    No. of Hours: 60
    Internal Marks: 60
    External Marks : 40
    Total Marks: 100
    Experiential Learning: No
    Primary Orientation of the Course: Other
    Course Code: 213220203
    Course rating: 3.0(2)