B.B.A./BBA /Batch 2024-28 / Semester III/ Specialization Core Courses : Marketing / Consumer Behaviour and Insights
Catalogue Code: TM2136
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 213220302