B.B.A./BBA /Batch 2023-27 / SemesterV/ Specialization Core Courses : Marketing / Fundamental of brand Management

Talent Management

    Catalogue Code: T
    Course Type: Generic Core Course
    Total Credit: 5
    Credits (Theory): 2
    No. of Hours: 60
    Internal Marks: 40
    External Marks : 60
    Total Marks: 100
    Experiential Learning: No
    Primary Orientation of the Course: Other
    Course Code: 213220605

    Advertising and Public Relations

      Catalogue Code: T
      Course Type: Generic Core Course
      Total Credit: 5
      Credits (Theory): 2
      No. of Hours: 60
      Internal Marks: 40
      External Marks : 60
      Total Marks: 100
      Experiential Learning: No
      Primary Orientation of the Course: Other
      Course Code: 213220604

      Retail Marketing

        Catalogue Code: T
        Course Type: Generic Core Course
        Total Credit: 5
        Credits (Theory): 2
        No. of Hours: 60
        Internal Marks: 40
        External Marks : 60
        Total Marks: 100
        Experiential Learning: No
        Primary Orientation of the Course: Other
        Course Code: 213220603

        Sales and Distribution (SAD)

          Catalogue Code: T
          Course Type: Generic Core Course
          Total Credit: 5
          Credits (Theory): 2
          No. of Hours: 60
          Internal Marks: 40
          External Marks : 60
          Total Marks: 100
          Experiential Learning: No
          Primary Orientation of the Course: Other
          Course Code: 213220504

          Basics of International Marketing (BIM)

            Catalogue Code: T
            Course Type: Generic Core Course
            Total Credit: 5
            Credits (Theory): 2
            No. of Hours: 60
            Internal Marks: 40
            External Marks : 60
            Total Marks: 100
            Experiential Learning: No
            Primary Orientation of the Course: Other
            Course Code: 213220503

            Fundamental of brand Management (FBM)

              Catalogue Code: T
              Course Type: Generic Core Course
              Total Credit: 5
              Credits (Theory): 2
              No. of Hours: 60
              Internal Marks: 40
              External Marks : 60
              Total Marks: 100
              Experiential Learning: No
              Primary Orientation of the Course: Other
              Course Code: 213220502