B.B.A./BBA /Batch 2023-27 / SemesterV/ Specialization Core Courses : Marketing / Fundamental of brand Management

Sales and Distribution (SAD)

Catalogue Code: T
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 40
External Marks : 60
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 213220504

Basics of International Marketing (BIM)

Catalogue Code: T
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 40
External Marks : 60
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 213220503

Fundamental of brand Management (FBM)

Catalogue Code: T
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 40
External Marks : 60
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 213220502